SEO and good practises for your website

Are you confused with how SEO works? Not getting instant results? It takes time and experience to get SEO right. However, there are a few things that you should be doing or in some cases should not – the SEO best practises.

Content, Content and More Content

Content is still ruling the SEO world and it doesn’t look like this will change anytime soon!

Search engines love to see relevant and unique content regularly updated on your website, and this will also be of interest to your audience.

Provide information on topics which will be interesting and relevant to your intended audience, don’t create content that is low quality just for the sake of it. This might just be as basic as ensuring you supply excellent product/service information.

Content is a great way to draw people into your website and to increase their time on your website which will also give you a step up in Google’s eyes.

Keyword Stuffing is Banned

Keyword stuffing is a thing of the past, and we are shocked to see that some marketers are still using this technique.

If Google notices that your website is doing this, they will penalise your site which will cause your rankings to plummet.

The practice of keyword stuffing is overloading your pages or code with keywords and phrases in an unnatural manner. As opposed to including keywords where appropriate and relevant to your content.

Write your content for users and how you would want to read it, don’t include random keywords for the sake of it.

Text Trumps Images

Search engines cannot read images, or at least not as well as they can read text.

So, try to avoid using lots of images on pages and little or no text – this will look like a blank page to Google.

If you do want to use images, ensure that you have alt tags in place, these will inform search engines of what an image is, e.g. website logo.

Large graphics with text included, like an infographic, can be used on a web page but try and include a transcript of what the graphic says. This will help search engines understand the page content, but it will also be available for people who don’t like to read infographics.

Mobile Responsive

In this day and age, mobile responsive is absolutely imperative for any website because of the increased number of people who are browsing websites on the go.

In 2017, Google brought in the ‘mobile first’ approach to website design and development which caught on extremely quickly in the world of websites.

Google now takes mobile responsivity into consideration when ranking websites in search results, so if you want to get the best out of your SEO this is an essential foundation to tick off.

These are only a few of the things you need to think about when performing SEO on your website.

If you have a site that needs some SEO TLC, then please get in contact: